Getting started with MailChimp performance tweaking

Nº 4 Getting Started with MailChimp Test thoroughly to improve performance If you want to maintain a high open rate and stay out of junk filters, you should perform tests to make sure your campaigns are problem-free. Preview mode and test emails View your campaign in Preview Mode once the design is complete for a quick visual once-over. And don’t forget to send test emails, so you can examine a campaign in different email programs before it goes out. A/B campaigns A/B testing allows you to try out two different subject lines and send times on a test group within your list. The best response determines the winner, and we’ll automatically send the winning campaign to the rest of your list. Inbox Inspector Inbox Inspector gives you a look at how your email design renders in popular web, desktop, and mobile email clients, and whether it's going to stay out of major spam filters. Use it before you send a campaign to help you discover areas for improvement. Email Campaign Testing Tips © 2013 MailChimp®, All Rights Reserved. 512 Means St. • Suite 404 • Atlanta, GA 30318 USA Terms of Use View in Browser Log in to MailChimp Unsubscribe