Getting started with MailChimp and making it to the inbox

Nº 3 Getting Started with MailChimp Avoid the spam folder to reach the inbox Here's what you need to know to get straight to your subscribers' inboxes, instead of getting trapped in the email ether. Avoiding spam filters There are several common—and easily avoidable—issues that can make an honest email newsletter look like spam. First and foremost, watch out for spammy content. This includes writing in ALL CAPS, using salesy subject lines, and pasting in one giant image instead of including actual text. Broken HTML code can also cause spam filtering issues, which is why you should test, test, and then test again before sending a campaign. Once you learn how spam filters think, you’ll be better prepared to send emails that stay out of junk filters. Spam complaint prevention When readers mark campaigns as spam in their email programs, it affects deliverability. Even folks who aren't spammers can get flagged, so we recommend learning how abuse reports work and surveying ways to prevent them. Authentication Familiarize yourself with the different types of email authentication (the way your list knows your email is really from you), and why we enable authentication for all your campaigns by default. How To Avoid Spam Filters © 2013 MailChimp®, All Rights Reserved. 512 Means St. • Suite 404 • Atlanta, GA 30318 USA Terms of Use View in Browser Log in to MailChimp Unsubscribe